Of the swinger/lifestyle events I know, only two let you know how many tickets were available, how many have sold, and how many are left. The rest do not share that information.
Why? Because they always want the party to seem full and selling out, even though it’s probably not.
This sales strategy is how infomercials work. The supply is always “limited.” Time is always “running out.”
Here is why we don’t do that.
#1. The other attendees at a party are the “product.” Customers attend an event to meet the other customers. That’s far different than buying a gadget off of an infomercial. Having a realistic expectation of how many people will be there is crucial information.
The phrase “fake it until you make it” shouldn’t apply to promoting a lifestyle event.
#2. It’s a matter of trust. For example, St. Patricks day isn’t selling out. It definitely will not sell out. There is absolutely no urgency to buy your St. Patrick’s Day ticket.
Now, you can trust me when I tell you this.
Glow is on pace to sell out and sell out early. I can prove it to you. There were 80 tickets offered. After six days of being on sale, there are only 33 left.
So there it is. This isn’t a bad marriage. I don’t have to lie to you, and you don’t have to pretend to believe me.
By the way, the other transparent event that I know of is Podcast-A-Palooza. Check it out here.